How the concept came about: Daniel Smith
“Being a web developer and a bit of a Tech nerd, I’ve always had a love for gadgets.
On a personal level I’m a minimalist, so I like to keep things simple.
Similarly, when it comes to gadgets, I like those who simplify my life, so when I started playing with the idea of selling gadgets, my philosophy has always been to try them out for myself. If they work for me, chances are good that they will benefit someone else. I constantly scout the market for exciting new inventions that simplify my life and add value.”